Custom Comfort Mattress Brand Strategy, Marketing & Advertising

Consumer Brand Strategy, Marketing & Advertising

Custom Comfort Mattress, a trustworthy manufacturer and transparent retailer of handcrafted, all-natural, luxury mattresses, struggled to compete in an industry known for its dishonest and intentionally confusing messages, and too-good-to-be-true deals. Previously known as the “David and Goliath Mattress Company” Evo Strategies developed foundational messaging centered around their values-based culture, a strategic plan of attack, and high-quality print and digital marketing and advertising materials to help this family-owned company increase its revenue without selling its soul.